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    When Harry Eichholz swept the entrance of his beauty supply shop every morning in the 1940s, there was no way he could have known how big his business would be one day. All he cared about was making his store clean and welcoming. It was a product of the spirit of hard work, trust and honesty that has been central to the business since the beginning—a spirit he passed on to his son, Richard, and grandsons, Adam and Jason, who still run the business today.

    It started in Savannah, GA in 1936. Harry's cousin, Ben Sheftall, had a successful beauty supply business in South Carolina. Harry saw a similar need for women's beauty supply in Savannah that wasn't being served, so he began selling products door-to-door.