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Underbelly is a UK based live entertainment company. Their events and festivals division operates one of the largest operations at the Edinburgh Festival Fringe, selling 291,000 tickets for over 150 shows over 25 days in 2017.This year marks the tenth year of Underbelly on the Southbank, with Udderbelly and London Wonderground festivals – already two of the biggest multi-arts offerings in London - once again joining forces in 2018 for Underbelly Festival Southbank.
Elsewhere, Underbelly also produces Edinburgh's Christmas, Edinburgh's Hogmanay, Christmas in Leicester Square, Udderbelly Festival in Hong Kong, West End Live in Trafalgar Square and Pride in London for Westminster City Council and the Society of London Theatre.Through their Underbelly Productions arm they produce and promote live shows in London's West End, throughout the UK and on tour internationally, including a major new revival of the West End and Broadway hit musical Five Guys Named Moe at the new Marble Arch Theatre, which opened in autumn 2017.In 2017 Underbelly sold over 1.3 million tickets to their various events.