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Zoup! started with two simple discoveries our founders made while building their first company, which made soup and spice mixes for restaurants. That original business gave the partners kitchen-door access to top chefs and managers at hundreds of restaurants. And, it gave them the chance to confirm what they suspected all along. First, that really good soup is hard to find. And, that soup has powerful intangible qualities that elicit feelings of comfort, warmth and well-being for many people.
Our unique menu and "Everything Matters" philosophy has earned us loyalty from fans and recognition by media and industry leaders. Zoup! consistently receives accolades from local and national organizations, including Bloomberg Businessweek, Fast Casual Magazine, FOX Business, INC magazine, HOUR Detroit Magazine and Nation's Restaurant News.